Advertising Standards Canada’s recent complaint case summaries (October 1, 2011 to February 29, 2012) are available on ASC’s website.
Recent identified advertiser cases have involved 7-Eleven Canada Inc., Extreme Fitness, Shoppers Drug Mart, Stokes International, Virgin Mobile, eBay Canada and K-97 Classic Rock, among others.
The majority of recent ASC complaints made under the Canadian Code of Advertising Standards relate to the accuracy and clarity of ads (section 1). Other complaints have recently been made under sections 3 (price claims), 11 (superstition and fears) and 14 (unacceptable depictions and portrayals).
ASC’s case summaries include both identified and non-identified advertisers (cases where advertising was either not withdrawn or withdrawn before being reviewed by ASC).
ASC is a national not-for-profit advertising self-regulatory body that administers and enforces the Canadian Code of Advertising Standards, which provides a uniform set of rules for accurate advertising in Canada and under which consumer and trade complaints can be made (see e.g.: Consumer Complaints).
ASC also provides a fee-based advertising pre-clearance review service in five regulated areas of advertising: children’s, food and non-alcoholic beverages, alcoholic beverages, consumer drugs and cosmetics (see: ASC Clearance Services).
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