June 23, 2014
We live in an age of exploding ideas and, as far as the web and new media marketing is concerned, noise. Selling your no doubt very spiffy product is an increasing challenge given the increased (and increasing) number of platforms, messages and voices. Once and a while, however, a clear voice resonates back to why people want to listen and who people want to listen to.
In this regard, on my daily media sweep today I thought that recent remarks by Marc Pritchard, Global Brand Building Officer at Procter & Gamble, distilled the essentials of effective marketing to an approach that it is very difficult to argue with in this (as described by Mr. Pritchard) new “Golden Age of Ideas”:
First, start with something true.
Second, consider why anyone would care (in Mr. Pritchard’s parlance, the “give-a-crap-factor”).
Third, make your brand matter, because “there’s no point in starting a conversation that your brand can’t be an authentic part of’.
Who am I to argue?
Great principles.
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