Our advertising and marketing clients often seek efficient and cost-effective ways to comply with Canadian federal anti-spam legislation (CASL), while achieving their electronic marketing goals.
Key CASL compliance objectives commonly include how to collect express consents to send commercial electronic messages (CEMs), documenting existing express consents, complying with CASL’s rules to send existing customers or others that inquire about a product or service e-mails, collecting e-mails online to comply with CASL’s “conspicuous publication” category of implied consent and complying with the different B2B categories of implied consent and exemptions.
As such, in addition to our legal services, we offer lawyer-prepared CASL precedents and checklists that identify key consent, disclosure and other requirements for electronic marketing to Canadians and provide checklists and templates to comply with CASL.
Our compliance precedents and checklists are an excellent way to mitigate risk and avoid common CASL-related issues, including relating to express consent requests (including on behalf of third parties), sender identification information for CEMs, CASL-compliant unsubscribe mechanisms, business related exemptions and types of implied consent and documenting consent and scrubbing distribution lists.
We also offer a template CASL corporate compliance program based on the Canadian CRTC’s compliance program recommendations.
Each of our Canadian CASL precedents and checklists includes practical overviews of each of the relevant requirements, compliance checklists and guidance on how to use our precedents and templates to comply with CASL.
Our CASL checklists and precedents are Word version documents with PayPal checkout and credit card payment options.
The following are the CASL (Canadian anti-spam law) precedents and checklists that we offer:
- Express Consent Requests & Consent for Third Parties
- Sender Identification Information & Unsubscribe Mechanism
- Common Business-related Exemptions & Implied Consent
- Documenting Consent & Scrubbing Mailing Lists
- CASL Corporate Compliance Program
For more information and to order, see: CASL Precedents.
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SERVICES AND CONTACT
We are a Toronto based competition and advertising law firm offering business and individual clients efficient and strategic advice in relation to competition/antitrust, advertising, Internet and new media law and contest law. We also offer competition and regulatory law compliance, education and policy services to companies, trade and professional associations and government agencies.
Our experience includes advising clients in Toronto, Canada and the United States on the application of Canadian competition and regulatory laws and we have worked on hundreds of domestic and cross-border competition, advertising and marketing, promotional contest (sweepstakes), conspiracy (cartel), abuse of dominance, compliance, refusal to deal and pricing and distribution matters. For more information about our competition and advertising law services see: competition law services.
To contact us about a potential legal matter, see: contact
For more information about our firm, visit our website: Competitionlawyer.ca
Templates/precedents and checklists to run promotional contests in Canada
Templates/precedents and checklists to comply with Canadian anti-spam law (CASL)
